Materials 

We believe what touches your baby’s skin should be the safest and most natural. That’s why we use only certified organic cotton and plant-based dyes gentle on delicate skin, safe for everyday use, and kinder to the planet.

 

Organic Cotton

Our fabrics are made from GOTS-certified organic cotton, meeting the highest global safety standards for organic cotton.

Grown with native seeds and holistic farming methods. This reduces toxins and preserves soil health, without harming nearby rivers or freshwater sources.

Free from harsh chemicals, pesticides, formaldehyde, and toxic finishes often found in conventional fabrics.

Designed to be soft on your skin and our planet. 

 

 

 

Plant-Based Dyes

Our dyes are inspired and colored from nature. We partner with leaders in plant-based dyes-to bring natural hues to our fabrics. 

Our fabrics are dyed with natural dyes making them safe and soft on newborn skin.

Each print and colour carries a subtle natural variation, making every piece unique.

A low-impact process that reduces water waste and pollution.

 

 

 

Why It Matters

Your newborn’s skin is more permeable and sensitive than yours. Every touch matters. By choosing organic cotton and natural dyes, you’re wrapping your little one in fabrics that are breathable, safe, and nurturing from day one.

 

 

 

Our Promise

Every Pureluum product is created with your baby’s wellbeing in mind-pure, natural, and safe.