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At pureluum, we want your order to reach you safely, quickly, and with complete peace of mind. Here’s everything you need to know about our delivery process.


Shipping origin

All pureluum products are shipped directly from our manufacturer in India. This allows us to carefully oversee quality and deliver straight from our hands to your home.


Shipping destinations

We ship to almost every country worldwide — and shipping is always free.


Delivery times

  • India: 3–6 business days

  • United States, Canada, UK, Europe, Australia & New Zealand: 7–14 business days

  • Other destinations: 10–14 business days

Delivery times may vary slightly depending on local customs clearance and courier services.


Shipping cost

Free worldwide shipping on every order.
The price you see at checkout is the final price you pay — no hidden fees.


Customs duties & taxes

You will not be charged customs duties or taxes.
All orders are shipped duty paid by us, so the retail price shown on our website is all you’ll ever pay.


Tracking your order

Once your order ships, we’ll email you a tracking link so you can follow your blanket’s journey to your doorstep.


Returns & exchanges

Because our products are made for babies and shipped internationally, we cannot accept returns or exchanges once an item has been delivered.

If there’s an issue with your order, please contact us — your satisfaction matters to us.


Refunds

If your item arrives damaged, defective, or not as described, please email us at care@pureluum.com within 7 days of delivery with photos of the issue.
We’ll arrange a full refund promptly.


Questions or help

We’re here for you.
📧 Email: care@pureluum.com
Or reach us anytime through our Contact Page.

Why it matters

Newborn skin is the most delicate it will ever be, thinner, more sensitive, and highly absorbent. Yet most baby bedding on the market is treated with synthetic dyes and harsh chemicals that can irritate, dry out, or even be absorbed through your baby’s skin.

We believe that should never be the standard.

That’s why all of our products we make are crafted with 100% organic cotton and colored from natural vegetable dyes. Free from toxins, safe for sensitive skin, and naturally soft - the way baby products should be.

Why it matters

Synthetic dyes: Can contain irritants, allergens, and residues unsafe for delicate skin.

Newborn skin: 30% thinner than adult skin, making it more vulnerable to chemicals.

Our difference: Only natural vegetable dyes, which are hypoallergenic, breathable, and kind to your baby.

The process

Vegetable Dyes

Vegetable dyes are natural colors derived from plants (and sometimes insects). They’ve been used for thousands of years — from fabrics found in the Harrapan culture, to the ancient Ajanta cave paintings, to Egyptian mummies and Mughal textiles. Across history, these dyes have shown their lasting beauty, value, and utility.

Why They’re Better

Unlike synthetic dyes made from coal tar and petrochemicals, vegetable dyes are:


  • Non-toxic & non-allergenic — safe for delicate skin

  • Non-polluting — free from harmful effluents that damage the environment

  • Biodegradable — sourced from plants that can be regrown

  • Sustainable — many dyes come from agricultural and forest by-products that would otherwise go to waste

Synthetic dyes, on the other hand, often cause skin irritation and produce toxic waste that pollutes air and water. Continuous exposure to these chemicals has raised global health concerns.

A Return to Tradition

Before synthetic dyes were invented, all colors came from natural sources. While synthetic dyes became popular for their convenience, they came at a heavy cost to health and the environment. Today, with growing environmental awareness, vegetable dyes are making a comeback — not just as a safer choice, but as a way to revive an age-old craft.

Supporting Communities

The preparation and use of vegetable dyes is a labor-intensive process, often involving the collection of plants from forests and fields. This provides employment opportunities in rural communities, especially for women, while preserving traditional skills that have been passed down for generations.

Looking Ahead

With increasing restrictions on harmful synthetic dyes around the world, vegetable-dyed textiles are more relevant than ever. Choosing natural dyes isn’t just about honoring tradition — it’s about protecting the environment, safeguarding health, and creating a cleaner future.